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HOUSE OF COCO INTERVIEWS YAN NEO: FROM FASHION HOUSE TO POWER HOUSE

Posted on March 20 2020

Founding Editor in Chief Laura Bartlett of House Of CoCo Magazine, interviewed our founder Yan Neophytou, showcasing for their GirlBosses of Great Britain #SuccessWorldwide series. They talked about her journey in the fashion world, what motivates her, the Yan Neo London brand and future plans.

Here is a peek at the interview:

Tell us about the journey that lead you to launching Yan Neo…

I grew up around the family fashion business. Running around playing with rolls of fabrics, buttons and mannequins, was definitely the start. Later I qualified in tailoring and creative pattern-cutting at London College of Fashion before I went on to a BA Fashion degree at University. After that I had some made-to-measure bespoke clients, and I also owned a boutique for nearly ten years, which led to styling and directing shoots – there was a lot of variety. But I always wanted my own label, which I eventually set up in 2011. There have been a lot of late nights, long hours and weekends – it definitely isn’t a 9am-5pm job – but I wouldn’t want it any other way.

You want to offer the premium look without the premium price tag, how do you achieve this?

I put a lot of effort into sourcing, so we offer the best possible quality, fit and craftsmanship for the best possible price in every piece. If I feel that an item doesn’t make the cut, it’s out, and i’ll start again.

How do you want women to feel when they wear your designs? 

I want women to feel confident that they always have perfect go-to outfits in their wardrobe. We all have busy lifestyles and stress in our lives, but when they walk out of the front door I want them to feel confident that they look put-together, stylish and empowered.

What plans do you have for the brand in 2020?

World domination? Seriously though...

To read the full interview click here