Our secret is in the details
The premium look without the premium price-tag - it’s our mission and purpose - and it’s also what every woman wants: stylish, luxurious clothing at affordable pricing, complete with must-have accessories to complement that gorgeous wardrobe. What makes Yan Neo London different is its attention to detail, its craftsmanship and fit, carefully designed to flatter the female form. And Yan Neo does it all at accessible, reasonable prices.
"Fashion is what you're offered four times a year by designers. And style is what you choose." —Lauren Hutton
Who is Yan Neo?
Company founder and designer Yan Neophytou has spent most of her life working in the fashion industry, from helping her family’s fashion business while growing up, and qualifying in tailoring and creative pattern-cutting before completing her Fashion BA (Hons) degree, to running a successful North London boutique for nearly ten years. It all led towards the launch of Yan Neo London in 2011. This is a carefully curated, beautifully designed wardrobe line of smart day-to-evening and executive office wear, as well as elegant leatherwear, contemporary jewellery and covetable leather bags. What distinguishes the label is its strong emphasis on tailoring*, quality and fit. And those sensible prices.
* The secret of tailoring
Tailoring doesn’t only apply to suits and jackets, but involves the structure of any item so that it drapes, fits and flatters the body just right. Depending on the fabric, the item of clothing and of course the shape of the woman herself, this can involve darts, seams, shoulder pads, cups, panelling and even length to govern how the fabric falls and sits on the body. Expertise in this field is what makes Yan Neo’s designs excel.
What does sustainability in fashion mean? It refers to the industry’s effect on the environment and its ability to maintain balance and avoid depleting the world’s resources. Since fashion is, by definition, all about the novelty of new design, full sustainability is something of a contradiction in terms, but we can and should seek ways of moving closer towards it. That’s why we’re always working at reducing waste and the use of natural resources such as water, petrol and power. Yan Neo London has therefore moved as much of the process as possible into the UK, so our carbon footprint is minimal. Continuously aiming to introduce sustainable fabrics in our collections each season and we use eco-friendly tape, recycled tissue paper and recyclable boxes. But more than just textiles and products, sustainability also encompasses social responsibility, so we expect our suppliers to share our ethics about the conditions, treatment, safety and pay of their workers, and are in no way involved with sweat shops, child labour, abuse or slavery. That’s why we know all our suppliers and speak to them regularly. We even use existing stock fabrics so that our suppliers don’t dye or create new fabrics just for us. It’s also why we specialise in timeless, luxury pieces that can be kept in the wardrobe for years and worn trans-seasonally. Our current aims are to introduce more sustainable fabrics in our collections, which is something we have been working towards.
As a slow fashion brand we believe in pieces that the wearer can wear again and again and incorporate into their wardrobe easily. The aim is creating stylish and chic-wear that are not designed to be trend-driven yet are timeless. We produce small quantities to avoid over production and waste.
While the business may not yet be perfect, Yan Neo London is as sustainable as we know how to be and, although the goal posts are constantly moving, we’ll keep working on the rest wherever and whenever we can.
“We’re not complacent - sustainability is always a goal. I always try to design and produce with it in mind and always ask the right questions.”- Yan Neo