Founding Editor in Chief Laura Bartlett of House Of CoCo Magazine, interviewed our founder Yan Neophytou, showcasing for their GirlBosses of Great Britain #SuccessWorldwide series. They talked about her journey in the fashion world, what motivates her, the Yan Neo London brand and future plans.

Here is a peek at the interview:

Tell us about the journey that lead you to launching Yan Neo…

I grew up around the family fashion business. Running around playing with rolls of fabrics, buttons and mannequins, was definitely the start. Later I qualified in tailoring and creative pattern-cutting at London College of Fashion before I went on to a BA Fashion degree at University. After that I had some made-to-measure bespoke clients, and I also owned a boutique for nearly ten years, which led to styling and directing shoots – there was a lot of variety. But I always wanted my own label, which I eventually set up in 2011. There have been a lot of late nights, long hours and weekends – it definitely isn’t a 9am-5pm job – but I wouldn’t want it any other way.

You want to offer the premium look without the premium price tag, how do you achieve this?

I put a lot of effort into sourcing, so we offer the best possible quality, fit and craftsmanship for the best possible price in every piece. If I feel that an item doesn’t make the cut, it’s out, and i’ll start again.

How do you want women to feel when they wear your designs? 

I want women to feel confident that they always have perfect go-to outfits in their wardrobe. We all have busy lifestyles and stress in our lives, but when they walk out of the front door I want them to feel confident that they look put-together, stylish and empowered.

What plans do you have for the brand in 2020?

World domination? Seriously though...

To read the full interview click here